Client
Experimental Graphic Design Project
Sector
Typography
Minimalist Graphic Design
Services
Experimental Typography
Branding & Identity
Color theory
Techniques
Modular grid to create simple variations
Minimalist perspective
Work with the hands, not with the computer (at least at first)
Formats
Basic geometric shapes
Dimensions
40 X 40 mm grid for frame
Materials
Black and white paper
Graph paper
Cutting and pasting tools
Sketchbook
Tools
Adobe Illustrator
Adobe Photoshop
Typeface
No name yet
Colors
Black and White
Collaborators
Michelle Nannini, Photographer
This is an experimental project that consists of font design for the creation of custom graphic designs, using minimal resources to achieve maximum expression. It shows a vision of understanding minimalism to consciously reduce and simplify the design process. I created basic geometric shapes on paper and working with the tension between format and proportion, combining these elements for the design of letters. I decided to work with two different square sizes and three different triangle sizes, characterizing elements with sharp edges. These geometric shapes allow the creation of logos, posters and visual identities with personality.
