Client
AKVA Group
Sector
Restaurant
Services
Naming
Concept
Logotype
Iconography
Techniques
Modular grid and different combinations
The main idea of the AKVA brand is to present the "nordic taste", based on a minimalist aesthetic, typical of the architecture and design of nordic countries, without the need to resort to the usual cartoon elements, such as Vikings signals and extremely rustic environments.
My graphic solution strategy has two axes: a modern fresh concept and the mysticism, without forgetting the history. The Web of Wyrd was the main inspirational tool and used both as a "grid" to support construction as well as "cradle", for accommodating the logo. As one of the lesser-known Nordic symbols, the Web of Wyrd is a symbol in Norse mythology that represents the interconnectedness of past, present and future. The symbol comprised of nine staves contains all the runes thus symbolizing all "the possibilities" the past, present and future brought and might bring.
Iconography is utilized in order to construct a high-quality brand identity system and for a clearer understanding of the brand attributes.
Icons of AKVA Nordic Taste reflects figurative characteristics of the symbol.
This vector format can be scaled within the following guidelines and provide a clear and adaptive design to match all possible applications from website and print.
