TONIOLO
Sector
Mobility Solutions
Services
Logotype
Visual Identity
Year
2024
Country
Italy
A visual identity that brings clarity and trust to daily mobility, blending simplicity, adaptability, and emotional connection through a solid and modern design.
This visual identity project was created to represent a company that redefines the concept of everyday mobility, offering temporary and accessible transportation solutions with a focus on clarity, trust, and care.
The new logo design is inspired by the idea of constant movement and adaptability, translated visually through simple, solid, and tech-forward forms. The identity was built to communicate transparency and reliability, eliminating the common frustrations found in rental and transfer services.
Grounded in the values of family, responsibility, and seriousness, the graphic system conveys a sense of warmth and dependability, echoing the brand's human-centered value proposition: adaptable, welcoming, and evolutionary. The visual direction embraces simplicity and stability, using clean lines, modular shapes, and a balanced color palette that aligns innovation with emotional connection.
The tagline "Your movement, Your evolution" reinforces the brand’s commitment to accompany people’s rhythms, offering more than just a service—delivering a seamless, secure experience designed to grow with its users.
