HĒLO HĒLO
Sector
Women's Contemporary Fashion
Services
Naming
Logotype
Iconography
Year
2020
Country
Brazil
A fashion brand that blends vintage charm with modern simplicity through a cohesive visual identity.
Founded by Hēloise, a visionary entrepreneur driven by a passion for vintage aesthetics and modern simplicity, the brand seamlessly fuses timeless elegance with contemporary edge. Every piece curated under Hēloise’s discerning eye reflects a unique sense of authenticity—evoking nostalgia while remaining unmistakably relevant in today’s fashion scene.
This balance of tradition and innovation is also reflected in the brand’s iconographic system, where each symbol subtly integrates the letters of Hēloise’s name. Developed using a precise grid system and resolution standards optimized for digital environments, the visual language ensures clarity, cohesion, and impact across platforms—offering fashion enthusiasts a distinctive and memorable brand experience.
