Self Branding
Sector
Graphic Design
Services
Visual Identity
Year
2020
Country
Brazil-Italy
A minimalist design studio that builds bold, memorable identities through strategic use of geometry, clarity, and essential visual elements.
Minimalist Design Creative Studio, created and directed by Paulo Nannini, specialized in branding, print and digital, which helps build memorable identities through strategic graphic design solutions for generating value to your clients and their audience.
The challenge is to create a logo that emphasizes the initial letters of the studio's name, N and W. A visually effective logotype based on a rigorous geometry that is made of intelligently arranged shapes. The letter W is emphasized through the use of different colour. Another priority is the development of a business card that draws the attention of customers for its simplicity, reducing the use of elements or resources to a minimum, but still our design wants to show a modern and strong brand.
For this project we selected the matte material, highlighting the company logo in the cardboard version, and in front of it some contact information, but relevant.
