poolnow
Sector
Water-Inspired Lifestyle Design
Services
Logo Design
Typography
Year
2022
Country
Brazil
A refined brand identity for a luxury outdoor design company, where geometry, symbolism, and serenity converge in a visual system inspired by water and elegance.
Poolnow is a luxury design concept dedicated to outdoor living and elevated experiences around water. The visual identity developed for this project reflects the brand's commitment to refinement, serenity, and contemporary sophistication.
At the heart of this identity lies a custom logotype and a responsive symbol—an elegant geometric drop formed from the initial letter of the name. This fluid shape reflects both water and balance, essential to the brand's essence. The design system also includes precise construction rules, including the “O factor,” which defines a secure perimeter around the logo, ensuring visual harmony and clarity across applications.
The typographic choices convey both stability and subtle elegance, establishing a tone of calm precision. The color palette draws inspiration from the Blue Moonstone—a mineral associated with healing energy and inner balance. Its symbolism enhances the brand’s positioning as a provider of peaceful, nourishing environments that transcend functionality to become immersive sensorial experiences.
Whether integrated into poolside residential projects or boutique hospitality spaces, the Poolnow identity embodies luxury that flows naturally—elevated, essential, and timeless.
