Client
PoolNow
Sector
Pool Cleaning Supplies
Services
Logo Design
Typography
Techniques
Geometric typography and modular systems
In the market for over 30 years, PoolNow offers technical assistance, cleaning and pool treatment services, with selection of cleaning supplies and equipments, with seriousness, punctuality and quality in the services provided.
PoolNow welcomes the most demanding customers: those who want seriousness, agility in service and a fair price. Your professionals are highly trained and certified by renowned institutions in order to guarantee the efficiency and quality of the services provided by the company.
PoolNow welcomes the most demanding customers: those who want seriousness, agility in service and a fair price. Your professionals are highly trained and certified by renowned institutions in order to guarantee the efficiency and quality of the services provided by the company.
Our work consisted of creating a new logotype that translates the cleanliness and purity desired for the waters of your pools, avoiding the technical bias of products, showing more human characteristics in the care of the human being.
Square, Circle and Drop: This is the way to build a simple shape that gave rise to the icon for the PoolNow brand.
For this project, we chose to work with a saturated blue that gives the brand a youthful and even technological connotation, referring to the equipment used and the specialized workforce for cleaning, operating and treating water with responsibility. The primary color is a vivid shade of blue, a coral with high levels of lightness and saturation. The bright blue color refers to the expertise in the company's core business and its flagship. The secondary color highlight and compliment the primary color. The very dark blue is often used to represent authority.
Square, Circle and Drop: This is the way to build a simple shape that gave rise to the icon for the PoolNow brand.
For this project, we chose to work with a saturated blue that gives the brand a youthful and even technological connotation, referring to the equipment used and the specialized workforce for cleaning, operating and treating water with responsibility. The primary color is a vivid shade of blue, a coral with high levels of lightness and saturation. The bright blue color refers to the expertise in the company's core business and its flagship. The secondary color highlight and compliment the primary color. The very dark blue is often used to represent authority.
