Pasticceria Martini
Sector
Gastronomy
Services
Visual Identity
Packaging
Year
2025
Country
Italy
A visual identity that expresses everyday luxury through restraint, clarity, and quiet elegance — where tradition meets contemporary design.
This project defines the visual language for Pasticceria Martini, a brand that embodies the warmth of family tradition and the refinement of contemporary aesthetics. At its core lies the concept of everyday luxury — a visual and emotional experience that transforms ordinary moments into subtle, elegant rituals.
The graphic line was designed to reflect this philosophy: minimal, calm, and intentional. Each visual element — from the typography to the layout rhythm — was developed with clarity and balance in mind. Soft colors, generous white space, and geometric harmony support the brand’s desire to be seen as both welcoming and refined.
Rather than relying on ornament or nostalgia, the system evokes authenticity through restraint. The result is a graphic identity that speaks softly but confidently — communicating tradition not through excess, but through care, consistency, and detail.
Engaging with the brand feels like offering yourself a small gift. It’s not ostentation, but presence. A carefully wrapped moment of comfort, beauty, and indulgence — accessible, yet elevated.
